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Velocity scoops 2 marketing awards

Velocity’s recent 25 Million Points promotion was voted the nation’s best loyalty program campaign in 2009, as awarded by the Australian Marketing Institute last month. The campaign offered the chance for one lucky Velocity Member to win a trip to space with Virgin Galactic among other out-of-this-world prizes; a cheeky pair of Alfa Romeos, the Ultimate Shopping Spree and the Luxurious Holiday Package.

Velocity directed to pick up another award.

The Australian Direct Marketing Association (Australia’s largest marketing association) also handed out a bronze award in the travel category to Velocity for the 25 Million Points promotion. This award truly cements the campaign as being one of Velocity’s most effective and creative to date.

More info about the campaign.