Color Riche Intense Volume Matte by L'Oreal Paris, a powdery matte lipstick that's never flat, never dry. With up to 16HR wear these lipsticks have an ultra-matte volumising formula infused with Argan Oil and Hyaluronic Acid to give volume and care to your lips. A no transfer, no smudge and highest pigment concentration lipstick. Color Riche Intense Volume Matte will leave your lips feeling moisturised and give you plump looking lips all day. Beautify every lip shade with the slim bullet packaging and engraved monogram. Shade:188 Le Rose Activist Benefits: How to use:Apply starting in the centre of your upper lip. Work from the centre to outer edges of your lips, following the contour of your mouth. For a bolder look, prime and line lips first with Colour Riche Lip Liner - fill in lips entirely with the lip liner, then apply Colour Riche Intense Volume Matte Lipstick on top.